campaign: ubeetch
client: heetch
agency: customer service
heetch is practically the same as uber. same cars, same routes, same drivers... except for one thing, the price. it's 23% cheaper.
that's why, knowing that there are people out there who like to pay more for the same service, we launched ubeetch.
a promotional code that increases the price of any heetch trip by 23%.
and no worries, if you don't want to, you can continue using heetch as usual and pay less for any trip ;)
launching video:
back cover in leparisien:
you really could pay more!
