campaign: the alcaraz signature
client: netflix
agency: david madrid
on march 2024 we sneaked into TV channels all over the world to promote netflix's next big series.
creating a brand new medium.
along with tennis star carlos alcaraz.
case study:
times square reveal:
-
press
espn, eurosport, marca, the times, el país, el mundo, as, sky sports, sportskeeda, msn, corrieredellosport, claro, ole, sport, abc, essentiallysports, 20 minutos, mundo deportivo, el confidencial, relevo, express uk, reddit, repubblica, talksport, el desmarque, la razon and many more.
-
recognition
cannes lions (1 gold + 2 bronze)