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we collaborated with bizarrap, one of the best-known artists among young people, to premiere their eagerly awaited new song in a completely new way: in a burger king toy.
the toy contained the first 15 seconds of “quédate”, the highly anticipated new song with the spanish trap star quevedo.
campaign: bzrp meal reveal
client: burger king
agency: david madrid
case study:
board:
press:
rollingstone, clarín, el país, urban roosters, and many more.
recognition:
the one show (merit)
clio awards (bronze)
el sol (1 gold + 2 silver + bronze)
cdec (shortlist)