-
campaign: meet marina prieto
client: jcdecaux
agency: david madrid
on september 2023 we filled the madrid subway with random photos of an anonymous 100-year-old granny named marina prieto.
watering plants, eating sweets or taking a nap.
now, thanks to her, brands have reinvested in subway advertising.
case study:
board:
recognition:
cannes lions (1 titanium + 1 gp + 1 gold + 1 silver + 2 bronze)
d&ad (1 graphite + 2 wood)
press:
el país, antena 3, la vanguardia, la voz de galicia, el español and many more.