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filipinos don't pay much attention to in-flight safety videos. but you know what they do pay attention to? telenovelas.
that's why we created a safety video that's a full-on soap opera. with the same tone, kind of plot, characters and style as a real one.
campaign: safetynovela
client: philippine airlines
agency: bbdo guerrero
case study:
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film:
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press
people, sky news, esquire, huffington post, reddit, mothership, the straits times, adage, lbb and many more.
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awards
clio awards (2 shortlist)